報告題目：Data-Driven Decision Making in Social Networks
報告人：陳玉旺 教授
邀請人：張震 教授
報告時間及地點：經濟管理學院B208 2025年11月14日 9：00-12：00
報告人簡介：
陳玉旺，博士，英國曼徹斯特大學教授，人工智能與決策科學研究中心執(zhí)行主任，英國阿蘭?圖靈研究所Turing Fellow。主要從事不確定性推理與智能決策、數據科學以及商務智能等相關領域的理論和應用研究。近年來作為項目負責人或主要完成人承擔完成Innovate UK, Turing-UoM, ERDF, EPSRC等資助的科研項目十余項。并在EJOR, Omega, C&OR, IS, IEEE T-SMC等期刊和國際會議上發(fā)表了學術論文100多篇。
報告內容和摘要：
Data-driven decision-making is widely recognized as fundamental to enhancing decision-making process and outcomes in business and management. In this presentation, I will briefly discuss our research on developing a holistic framework for modelling and analyzing decision making and behaviors in social communities. This framework explores how individual decision-makers implicitly form their initial beliefs within the paradigm of multiple criteria decision making, interact with others, and exchange beliefs, leading to dynamic belief updating. Ultimately, these interactions shape group opinion dynamics and influence decision making process and outcomes within the social network environment. The framework is expected to provide valuable insights into decision making and behaviors in social networks and offer guidance for future research and real-world applications that bridge decision sciences with social network analysis.
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